Police, the De Rigo Group's house brand, was launched in Italy in 1983 as unisex eyewear and a metropolitan manifesto for those who set out to get noticed. The world we live in now and the idea itself of rebellion have changed since the 80s, and the brand decided to aim, in a new voice, at the today's rebels: young people who want to make a mark on the world they live in through their choices and their desire to express themselves. They're the people who more than any other will influence the world we live in tomorrow and best represent the renewed spirit of Police. That is how the new Police x Lewis Hamilton collection was born, hand in hand, also, with Police becoming the official team supplier of Mercedes-AMG Petronas Motorsport.
5 time Formula 1™ World Champion, Lewis Hamilton is known for his trendsetting style and unique eyewear. His new collaboration with Police consist of both Optical and Sunglasses and combines classic shapes with contemporary influences in line with the latest fashion trends, each and every frame is strongly characterized by high-end decoration and detailing. The stylish and sporty design takes inspiration from Lewis Hamilton’s wings logo, a pattern of parallel lines.
Made of only the best and highest quality materials, the Police x Lewis Hamilton frames are made with M49® bio-plastic, a new 100% biodegradable thermoplastic material developed exclusively by Mazzucchell. The titanium rim that decorates selected models prevents allergies and the rubber on steel ensures flexibility, lightness and comfort on the mask model.
Each sunglass and optical frames arrives complete with stand-out cases, personally selected by Lewis Hamilton.
Celebrities like TV personality Kris Jenner, singer Maluma and motoGP rider Fabio Quartararo are big fans of the new Police x Lewis Hamilton.