Dita Sunglasses
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About DITA

Founded in 1995, friends Jeff Solorio and John Juniper, started DITA by introducing stylish eyewear inspired by vintage frames from the ’50 through to the ’80. The DITA brand exceeds expectations by offering luxurious eyewear that ranges from bold character frames to new interpretations of timeless shapes through innovative technology. The name DITA is most recognisably associated with pin-up model and burlesque dancer Dita Von Teese, and that is exactly where John Jupiter got his brand name. Back in 1993, while Dita Eyewear was just an idea, John met Dita Von Teese and asked her if he could name an eyewear brand after her. Since then Dita Von Tease went on to model the first prototype for the brand and has collaborated with DITA Eyewear on her own line.

Each pair of DITA sunglasses are carefully crafted showcasing the brand’s high levels of manufacture that truly reflects the brand’s 25 years of experience in design. DITA frames are unparalleled, earning a coveted reputation as a true leader in optical innovation. Manufactured in Japan, DITA sunglasses are made from luxury materials ranging from titanium to 18K gold to the finest Japanese ZYL acetates.

Creating a DITA frame can take up to as many as 320 sepearte production stages , and take up to 8 months to complete from start to finish. Combining both modern and traditional techniques, that are carefully selected upon each stage, to design the best finish in each individual model. In particular, DITA's best example of uncomprimising standards is in the way in which they polishg their frames: unlike other brands that commercially produce massive quantities of acetate frames as quickly and cost effeciently as possible , DITA slowly tumble acetate in authentic hand-cut bamboo chips of different shapes and sizes. This traditional method of bamboo polishing results in deeper, richer, more high quality finishes that you find with all DITA products.



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