Tag Heuer Glasses

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Tag Heuer Glasses

LES CHAUX-DE-FONDS, Switzerland and LONGARONE, Italy—Thélios, LVMH’s eyewear segment, and Swiss luxury watchmaker Tag Heuer, have announced a partnership for the relaunch of Tag Heuer Eyewear. Tag Heuer produced eyewear from 2002 through 2016, introducing legendary models including 27° and Reflex. Tag Heuer and Thélios will reveal the first collection of their partnership during LVMH Watch Week on Jan. 29, 2024. The collection will then be officially presented at a dedicated launch event in Milan on Feb. 1, 2024.

Alessandro Zanardo, CEO of Thélios said, "The comeback of Tag Heuer in eyewear is one of the most anticipated in the industry. The brand stands for excellence, high-end design and ultimate precision, values that deeply resonate with Thélios. We are proud to have embarked on this journey together and are confident the upcoming collections will conquer the hearts of Tag Heuer brand aficionados and new consumers alike."

Frédéric Arnault, CEO of Tag Heuer, said, "We are extremely proud about our return to eyewear with breakthrough designs involving avant-garde techniques and cutting-edge materials, reigniting a piece of our legacy from 2002. The introduction of our new eyewear collection in collaboration with Thélios represents for us not just an addition of an accessory line. Our ambition is to set new standards in the eyewear category and to completely disrupt it.

"Tag Heuer wants to be considered as an Eyewear brand in the future too—and this first line for 2024 will deliver a whole new dimension of allure, commitment to precision, sport and design, expanding our reach to an even wider audience. Our mission is to reimagine the impossible where excellence meets aesthetics, exploring new horizons of expression, as this is what Tag Heuer is all about," Arnault said.

Tag Heuer Glasses back on Pretavoir 2024.

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