Born in 1933 out the French tennis scene by inventing the light weight aired-mesh poloshirt, Lacoste ('The Crocodile') has grown in to a worldwide lifestyle brand. Their product line still includes the famous crocodile-logo polo shirts in addition to shoes, fragrances, watches, and other apparel.
The crocodile motif comes from a nickname given to founder René Lacoste by the American press. He had made a bet on a tennis game with the captain of the French Davis Cup team, offering an alligator-skin suitcase as the prize. It was instantly adopted by the public, and the name stuck.
Eyewear has since been added to the line up, with models inspired by the original mesh weave found on Lacoste polo shirts (called 'Jersey petit piqué') . Still innovating, Lacoste have incorporated a unique magnetic clip on some of their glasses and sunglasses. This allows secure attachment of the eyewear while playing sport, without compromising the look of the glasses by having a chain or cord on display.