An adventurer with a passion for precious stones and pearls, Fred Samuel spent his life traveling the world, on a mission to make women everywhere even more beautiful. The jewellery collections of the Maison FRED are based on its iconic founder: his childhood in Argentina, the light and the mellow energy of South America. These have become central themes of both his work and inspiration, as well as his passion for sport which influenced his creations, as shown by the Force 10 collection.
Based on the Force 10, this new release of FRED eyewear contains precious styles inspired by ever-present influences in the history of the Maison: sailing, marine cables and the Mediterranean Sea. This collection starts from the strong roots of FRED, introducing both optical and sunglasses that symbolize a sense of freedom and casual elegance