Location, Location, Location.

We were honoured this year to be one of only a few UK retailers to exclusively view and purchase the new Tom Ford and Céline eyewear collections. We thought we’d take the time to give you an exclusive look at them and also to see the stunning location where they are hand crafted by local experts - Longarone, Italy.

On 1st July we flew out to Venice accompanied by our wonderful Marcolin representative. Marcolin are involved with the production and distribution of millions of eyewear every year, including such brands as Guess and Roberto Cavalli as well as their biggest brand, Tom Ford.

We were greeted by a Champagne reception and a feast of Italian delicacies upon arrival at our hotel in Cortina d’Ampezzo, 2 hours north of Venice. It was the beautiful Grand Savoia right in the middle of the town and situated in the shadow of the Dolomites. Primarily a ski resort, in summer it accommodates those who love outdoors activities such as hiking and mountain biking.

View from the Grand Savoia

The attention to detail within the hotel was stunning with many beautiful pieces of art comparable with the views just outside of the hotel. The town centre also features a good range of designer stores such as Moncler and Jimmy Choo for those looking for some luxury goods to take home.

Exploring the town of Cortina

Stunning artwork inside the hotel

Tom Ford New Collection

The following day we had an excellent continental breakfast and made our way to Longarone, a one hour drive down the mountains and we enjoyed the gorgeous scenery.

We started the day viewing the new collections of each of the brands. There is definitely an increase in trend in metal rimmed sunglasses and the new collections heavily feature bold colours as well as the ever popular black and Havana combination. Some examples in the Tom Ford range are below.

Some of the new Tom Ford sunglasses - autumn/winter collection

We were also given a sneak peek at the concept art which has inspired many frames of the new collection:

Origin artwork

Some bold new designs were featured in the brands, including this fascinating angular design by Roberto Cavalli:

Fascinating new design by Roberto Cavalli

We were also given an exclusive tour of the factory where we could see how much attention to detail goes into each individual model. It takes up to one month just to complete the finish on the acetate before each model is meticulously examined and put together by hand! We finished the day seeing and purchasing new Moncler, Ermenegildo Zegna and Guess frames which we are excited to bring to you soon. 

After a busy day of viewing the brands we were taken out for a delicious meal at La Corte del Lampone back in Cortina. Set in a stunning location at the foot of the mountains with panoramic views, we enjoyed some of the best local specialities on offer and a spectacular thunderstorm to view whilst we were eating!

New Season Céline

The Autumn/Winter season will be dominated by large and unique shapes which come in every colour imaginable. This is especially true of Céline, who have provided an exceptional new range of eyewear through their new partnership with Thélios. We were delighted to be asked to view their new collections the next day on our trip. Moving on from the initial release in January, the new range for release around September features the same bright and innovative designs, with a noticeable high level of quality and finish to accompany it.

Samples of the new Céline eyewear collection

It is safe to say that Céline’s new range will not disappoint the seasoned fashion follower and might also impress those who previously only viewed Céline as a handbag and clothing outfit. They are even moving towards their first men’s eyewear collection which we hope to bring to you soon.

Whilst they are keeping things close to the chest and we won’t have the new collection just yet online, we hope to be able to offer them as an exclusive early in 2019, although until then locals can buy them exclusively in our sister store, i2i Opticians in Glasgow (The only Céline eyewear stockist in town!).

We are looking forward to putting our new collections online very soon for the Autumn/Winter collection. We take the importance of quality and authenticity as seriously as the brands do and we are honoured to have been invited as an exclusive set of customers for these brands. In the meantime, do have a look at some of our existing collections and we’ll be sure to let you know when the new releases arrive in stock!