Screen Shot 2014-12-17 at 11.26.53There appears to be a real eyewear creative scene in LA right now with perhaps the 'Godfather' being Larry Leight of Oliver Peoples fame.

Many of his apprentices and godchildren have been inspired to spread their wings, founding brands such as Barton Perreira, SALT and of course Garrett Leight, Larry's son is a very shiny star amongst this pack. However, it is Entourage of 7 again 'out of California' that has become the latest fave amongst the bespectacled Hollywood set. Tom Hanks, Samuel L. Jackson, Ben Stiller, Gary Oldman and many more are turning to EO7 for an updated look.

Jakob Talbo one of the seven founders of EO7 cites LA as  inspirational  an ever-changing multicultural melting pot, "we find joy in pushing forward, constantly reminding ourselves to always be courageously creative. We aim to design beautiful spectacles for our rockers and rollers, lovers and sinners at Venice Beach – the birthplace of Entourage of 7"

The brand insists on only the very best manufacturing processes in Denmark and Japan using Italian acetate, Japanese hinges and Danish flair. Pretavoir is excited to welcome EO7 to our collection and hope you like what you see...