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Dior Runway 2018

Monday, 7 May 2018 11:00:19 Europe/London

"DiorClub1" visor from the Spring-Summer 2018 show. The black and white frame is adorned with the “J’adior” signature, while the yellow, transparent visor recalls the colourful world of the collection.

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Oliver Peoples 'Desert Stories' by Peter Lindbergh

Thursday, 3 August 2017 12:14:34 Europe/London

In celebration of the brand's 30th Anniversary, Oliver Peoples has partnered with the illustrious photographer, Peter Lindbergh for its latest campaign, 'Desert Stories'. Over his career, Lindbergh has ushered in a fresh standard of truth through his honest and intimate portraits.

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Dior Umbrage Sunglasses

Friday, 16 September 2016 15:18:43 Europe/London

Following on from this years star sunglass 'The Split' Dior has pushed eyewear innovation to new levels with a unique lens treatment showcased in this Autumn's 'Dior Umbrage'.Read More

Dior Split sunglasses

Thursday, 25 February 2016 15:22:00 Europe/London

Raf Simons has left his position of Creative Director of La Maison Dior, perhaps the overwhelming nature of the position became too much for the talented Belgian.. However, his final catwalk collection was a piece de resistance, a fitting legacy of his short lived tenure at Dior. In terms of our focus, the eyewear collections have been injected with life, passion and an electric vitality.

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Paulino Spectacles ( and sunglasses)

Saturday, 28 March 2015 15:35:39 Europe/London

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Paulino Spectacles was born out of a historic family reference, one inspired by iconic models that marked an age but still retain the capacity to reinvent themselves, for in today’s world eyewear is no longer simply a sign of stature and erudition – it is also a statement of self.

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Entourage of 7

Wednesday, 17 December 2014 15:45:48 Europe/London

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There appears to be a real eyewear creative scene in LA right now with perhaps the 'Godfather' being Larry Leight of Oliver Peoples fame. Many of his apprentices and godchildren have been inspired to spread their wings, founding brands such as Barton Perreira, SALT and of course Garrett Leight, Larry's son is a very shiny star amongst this pack. However, it is Entourage of 7 again 'out of California' that has become the latest fave amongst the bespectacled Hollywood set.

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Pret Loves LFW Street Style

Wednesday, 17 September 2014 15:50:48 Europe/London

Another season of LFW has flown by in a flurry.  From the showrooms to the streets, London's fashionistas were out in force with their spectacle game on point.   Sunglasses are a staple in any self-respecting fashion lovers handbag, and with some gorgeous weather, the FROW and beyond had the best specs trends on show.

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5 Ways to Make the Most from your Glasses.

Wednesday, 3 September 2014 16:13:00 Europe/London

When you are getting ready for a night out, is your outfit (and confidence) brought down by your frames? Pret knows glasses can not only add to an outfit but can completely highlight your best features, or even make it MORE beautiful that before! Glasses aren't just for seeing everything around you, once you find the perfect pair they can change the way you see yourself. Check out our top five tips on how to make the most out your glasses.

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Kit Harington is New Face of Jimmy Choo

Thursday, 28 August 2014 10:25:00 Europe/London

27 year old British actor and Game of Thrones heartthrob Kit Harington was announce as the face of Jimmy Choo's mens line. JKit Harington embodies a carefree London playboy attitude, making him the perfect fit for their new line of mens luxury goods.

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Interview with Tens Sunglasses

Wednesday, 27 August 2014 10:08:00 Europe/London

The trials and tribulations of an Instagram Addict are all encompassing. Constantly looking at everything as potential picture perfect content, the nerves that come during the editing process and the anxiety that follows when you forget a hashtag. The Instagram Junkie can be difficult to diagnose but what if you could turn your addiction into your everyday surroundings? Tens sunglasses wanted to take their addiction from their phone screens to their lenses. Pret got chatting to one of the founders Marty Bell on their story, what makes them tick and of course, their favourite filter. #PretInvestigates

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