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Pretavoir Blog

Tom Ford Autumn/Winter 2019

Tuesday, 29 October 2019 14:22:50 Europe/London

Tom Ford continue to cement their dominance in the eyewear fashion industry with another collection of elegant and striking designs suitable for all. Whether you're looking to treat yourself or find a memorable and practical gift for a loved one, you're sure to find something for you.Read More

Porsche Classics

Thursday, 24 October 2019 13:43:42 Europe/London

The Porsche Design P 8478 Aviator sunglasses were originally launched in 1978 and made history being the first sunglasses with interchangeable lenses. Having now celebrated their 40th Anniversary of this iconic style, it is clear these sunglasses really are timeless and are going nowhere anytime soon.Read More

Dita Lancier collection

Thursday, 3 October 2019 13:14:32 Europe/London

Dita has launched a new advanced lens technology for Land Sea & Air. With the highest levels of manufacturing Dita Lancier frames offering maximum performance without compromise on quality on design and style that Dita are renowned for providing.Read More

Silmo Paris 2019

Tuesday, 1 October 2019 09:20:42 Europe/London

Pretavoir trip to Silmo Paris 2019.Read More

L.G.R - Handmade in Italy

Tuesday, 6 August 2019 09:58:55 Europe/London

L.G.R
The Handmade Italian Eyewear you need this summer.
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New Chloe Sunglasses Launched at Vilamoura

Monday, 24 June 2019 13:38:08 Europe/London

Pretavoir were invited out to Portugal, Vilamoura, to view the new Autumn 2019 eyewear collections for Chloe and Salvatore Ferragamo.

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New Age Celine

Friday, 14 June 2019 09:59:08 Europe/London

As the new Celine eyewear collection begins to make waves, we style some models with their 2019 catwalk looks.Read More

Blue Light and Protection

Thursday, 30 May 2019 14:28:46 Europe/London

Trouble Sleeping? Frequent Headaches? Blurred Vision? Eye Strain? If you’ve been experiencing any of these issues lately then it could be caused by the frequent interaction with Blue Light. When using computers, tablets or smart phone devices, each device emits Blue Light radiation that causes your eye muscles to work harder than they are designed to. Whilst this isn’t a major issue if you’re using such devices for less than 10 minutes at a time, if you’re using them for prolonged periods then your eyes can begin to experience eye strain and headaches and the Blue Light can stop the body’s natural ability to ‘switch off’. For many of us though, going without such devices can be difficult on a day to day basis, especially if you rely heavily on them for your job. After all, we now live in a society where technology is key to many roles, so it’s important that you can use these devices without the added implications that Blue Light can bring. With this in mind, the eye experts at Kodak have invented a new form of Blue Light cancelling lenses called BluProtect. KODAK BluProtect Lenses are designed to filter out unwanted blue light rays and allow light wavelengths that help regulate a healthy sleep cycle to pass through. They’re designed to efficiently manage light and make viewing over longer periods of time more comfortable, whilst increasing visual contrast. Objects are better defined, leaving you with clearer and sharper vision, and hopefully a great night’s sleep.Read More

Matsuda Eyewear

Tuesday, 2 April 2019 10:47:22 Europe/London

CRAFT 250 Steps, 71 hours, and 13 Craftsmen. Each Matsuda design is crafted by hand in the renowned eyewear workshops of Sabai, Japan - requiring up to two years and as many as 250 steps to bring to life. This is eyewear created through 50 years of experimentation and creative exploration: each frame reflecting a unique journey from concept to construction. They never stop seeking new innovative techniques to express our ideas.



Using the finest metals in the world — titanium, stainless steel, sterling silver, and 18k solid gold — their master Japanese craftsmen transform raw materials into intricately detailed works of art, employing techniques few others would attempt: prioritizing quality over mass production.


Matsuda Japanese acetate forms are sculpted exclusively from an organic plastic derived from cotton and cured for over three months prior to construction. This delicate process produces uniquely rich colors with unrivaled strength and flexibility. Each piece is then hand-finished by master polishers who have apprenticed for 10 years to perfect their technique, producing a remarkably soft feel, sculpted for a lifetime of hard use. Matsuda Eyewear.. Never Ordinary...

Matsuda Sunglasses
Matsuda Glasses

Mulberry launches Eyewear Collection

Wednesday, 27 February 2019 10:41:10 Europe/London

Mulberry Launches Sunglasses Inspired By John Lennon And Kate Moss Visit Mulberry Sunglasses collection. Mulberry Sunglasses Mulberry Glasses Eight Mulberry sunglasses styles inspired by eight British style icons: it’s fair to say that Johnny Coca has drunk the Kool-Aid since joining the house from Céline in 2015. The Spaniard has been waiting to launch lenses for some time – and, accordingly, workers in the company’s West Country factory have been sporting John Lennon and Kate Moss-inspired sunnies around Somerset to ensure the creative director succeeds in his mission to make a pair to suit everyone. “I have been designing sunglasses for the last 15 years so it’s part of my process when designing a season,” Coca tells Vogue ahead of the February 13 launch.

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