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  • Tod's Sunglasses: The Latest Brand to Arrive at Pretavoir

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    We're excited to have a new brand arriving at Pretavoir this autumn: Tod's. Tod's is an Italian luxury brand that began as a shoemaker in the 1920s by Dorino Della Valle. By the 60s, the business was being run by his eldest son Diego. He expanded rapidly, turning a basement workshop into a factory, yet kept the by-hand manufacturing processes in order to maintain the quality his customers were used to. The late seventies saw the introduction of their signature shoe: the Gommino, a leather mocassin with 133 rubber beads on the sole. They became the staple of casual-chic, which really began to define the brand.

    Tod's Sunglasses

    More recently Tod's introduced bags to their repertoire, which were manufactured using the same highly skilled leather craftsmanship that was found on their range of shoes. Today, the brand has boutiques all around the world including New York, London, Milan and Tokyo (yet they still remain a family-run business).

    Their sunglasses range incorporates retro 1950s and 1970s styles, with plenty of brown gradient lenses, leather detailing, and acetate, tortoise-shell frames. We can expect styles for both men and women to retain the same handmade luxury feel of their shoe and bag range.


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