Monthly Archives: October 2011

Johnny Marr has made his design debut by partnering with Ray Ban to create a pair of blue-tinted Ray Ban Signets. The former Smiths guitarist was delighted to design for the iconic brand who trusted the rock and roller to choose a frame of his choice which he then customised. The Signet is reminiscent of the classic Clubmaster but boasts a frame made entirely from metal. Marr officially marked his stamp on the design with a scrawled "Johnny" signature on their temple, cementing his place in Ray Ban history. Marr will also front the brands new "Raw Sounds" initiative which seeks to find a new talent to collaborate with Johnny himself. We couldn't think of a better brand to represent the music scene, and Johnny Marr is an added bonus.

The original Ray Ban Signet Sunglasses that got the VIP Treatment

We couldn't believe our ears when we heard that the King of Cool himself, Mr Tom Ford, was releasing a documentary about his life and career. But the proof is in the pudding and clips were finally released yesterday to tease all those fashion followers and of course, lovers of the visionary himself. Speaking candidly about his time at Gucci and Yves Saint Laurent, Ford opens up about his journey as a designer and the moment he decided to launch his own brand in 2005. The American designer has been noted in the past for being fiercely private, so this intimate film promises to show us the real Tom Ford; a man driven by perfection and the desire to create magnificent pieces that will inspire and excite. Ford fashion is chic, elegant and utterly enchanting in every way. His excellence has of course spilled over into eyewear and his sunglass collections continue to attract celebrity fans across the globe, making his brand one of the most recognisable in Hollywood. Celeb favourites such as the Nikita have become a must have for 2011, and we're excited for what the future holds for Ford frames. As ever, Pretavoir are now stocking the 2011/2012 collection including the Henry and Martina models. Show your appreciation and choose a Tom Ford frame, with so many lovely models to choose from its hard to resist.

Visionaries: Tom Ford Documentary Trailer

Beyonce showed off her baby bump yesterday wearing a conservative grey knitted jumper with a black mini skirt, and of course her trademark Oliver Peoples Sheldrake Sunglasses. The mother-to-be is still looking every inch a Diva and has been spotted several times wearing her favourite sunnies. Steal her style and get your Sheldrakes now.

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Miranda Kerr looked effortlessly chic stepping out in New York City today wearing the Dior Paname Sunglasses. The Australian model looked stunning in a patterned maxi dress and ballet pumps whilst running errands in NYC. These must-have cat eye frames are available in 5 different colours, including bold purple and a vibrant turquoise. We think Miranda's got it spot on with the understated black frame, letting this stylish sunglass speak for itself.

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It has been announced that Stella McCartney will launch an eco-friendly range of sunglasses as part of her 2012 Spring Collection. The vegetarian designer is committed to campaigning for environmental issues and has already added vegan heals to a previous collection. The sunglass range will consist of five different pairs, three with acetate frames and two with metal frames. The new designs will use materials kinder to the environment including a new acetate plastic, which combines cellulose with 'natural plasticisers' derived from citric acid. Stella believes using renewable sources for her designs promotes good practice. Most sunglasses use plastic derived from petroleum, whereas Stella's is a blend which includes

a 54 per cent contribution from castor oil seeds, a renewable resource itself. But dont't go thinking this will compromise on quality, Macca's daughter has promised a collection that is made to the highest quality with a luxury finish; it'll just be the price that you'll be feeling guilty about when wearing them...just remember it's all for a good cause.