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Pretavoir Blog

Pretavoir Fashion Eyewear Blog

  • Pret Loves: Alice Dellal for Chanel Eyewear

    Alice Dellal goes all mischievous for the SS14 Chanel eyewear campaign. Clad in nothing but silk and luxury knitwear, it is our favourite punky model Alice Dellal like you have never seen her before.

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    We've become so used to seeing model Alice Dellal sporting nothing but band tee shirts and leather, but the 26-year-old showcases a softer, more feminine side for the latest Chanel eyewear campaign.

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    As an ambassador for the French fashion house (along with Poppy Delevingne, Keira Knightley, Alexa Chung and Diane Kruger) Dellal casually lies on an unmade bed wearing pastel cardigans and  delicate flowers entwined in her hair. She adds her beloved punky edge to the shoot - shot by Karl Lagerfeld - by rocking a pair of the luxury frames over a cardigan covering her face.

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    Chanel said about the photoshoot:

    The visuals, with their edgy yet gently romantic energy, present Alice Dellal as part rebel, part blossoming young girl, revealing another of her facets for a collection that's both feminine and in tune with the zeitgeist.'

  • Interview with Tens Sunglasses

    The trials and tribulations of an Instagram Addict are all encompassing.  Constantly looking at everything as potential picture perfect content, the nerves that come during the editing process and the anxiety that follows when you forget a hashtag. The Instagram Junkie can be difficult to diagnose but what if you could turn your addiction into your everyday surroundings? Tens sunglasses wanted to take their addiction from their phone screens to their lenses. Pret got chatting to one of the founders Marty Bell on their story, what makes them tick and of course, their favourite filter. #PretInvestigates

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  • Pret Loves: Blogger Faiiint

    If there is one thing we know, is that you can never come between a blogger and her Ray Ban Wayfarers.  Meet Stephanie Brown AKA Fashion Blogger Faiiint.  A girl after our own heart, she loves the darker things in life and don't think that it is in a glass half empty kind of way. She lives her life as Henry Ford would, having everything in any colour as long as it was black (including her Ray Bans!)

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  • Pret Loves: How to dress for the office

    Dressing for the work place can be at the best of times, a tricky business, and at the worse a figurative minefield. Every office has its own unwritten rules but tend to fall under that famous catch all phrase "smart casual." What even is smart casual anyway? For the most part it means we end up looking like we've rolled straight out of a catalogue and with the exact same frames (standard, wire, rectangle, probably.)  Looking professional doesn't mean sacrificing style and it sure doesn't mean you can't have fun with your wardrobe or your eyewear.  From a twist on the prim and proper pussybow to wearing shorts to the office (yes, really) Pretavoir gives our guide to giving you're work wardrobe a little va-va-voom. Ever wondered how to dress for the office? Wonder no more.

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  • Three Ways to Wear Miu Miu Glasses

    We are such big fans of Prada's little sister Miu Miu. With highly distinctive shapes and super unusual frames to play with, Miu Miu Glasses define the most fashionable of four eyes. A firm favourite with celebs and the fashion glitterati alike, they are not as intimidating as you think! Here are our three ways to wear Miu Miu Glasses. 

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  • Pret Loves: Sweet Monday Blog

    There is nothing we love more than a good surf around the blogosphere. With so many stylish individuals sharing their unique style,  increasing our shopping list and lets face it, giving us some serious food envy. Kim Parslow from Sweet Monday is one of those people and we wanted to catch up with her and her new Ray Bans.

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  • World Cat Day - Cats Who Wear Glasses

    If like us in Pret HQ (and literally everyone else on the internet) you love cats, you will be extremely happy to know that today, August 8th 2014 is officially World Cat Day! The net has exploded with the cutest of kitty's and we are going to treat you like all your Christmases, birthdays, and New Years have come at once, with cats wearing glasses.  Continue reading

  • Pret Loves: Stella McCartney Eyewear

    We have loved Stella McCartney eyewear since she launched her very first pair back in 2003. Since then, the British designer has officially gone full on optical by releasing an eyewear collection which is completely tailored to the modern woman. This is something Pret can definitely get into...

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  • Pret Loves: Top 10 Eyewear Brands to follow on Instagram

    Pret loves Instagram. Like, really loves it. Whether it be sitting on a lunch break or a five minute scroll on the way to a meeting, many of us in PretHQ use the social media platform on a daily (OK, hourly) basis. They say that beauty is in the eye of the beholder, but with so many designers and companies sharing beautiful images on Insta, how do you choose which ones to follow? Well...We've done the heavy lifting (er, scrolling?) for you and compiled our top 10 Eyewear Brands you can find on Instagram, your eyes will thank you.

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  • CFDA puts Eyewear LA Eyeworks on the Guestlist

    It is renowned for being one of the hardest clubs within the industry to get into. It is not who you know, but what you know that will get you in. That's why we were THRILLED to hear the news that the CFDA (Council of Fashion Designers of America to you and me) invited our beloved L.A. Eyeworks to join a glitterati of designers along with 28 others. Pret investigates...

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